Keywords

Keywords, in Semrush’s 2025 metrics, count the number of organic and paid keywords a domain ranks for in search results, reflecting content reach and SEO strength. More keywords signal broader visibility. The synonym “Ranking Keywords” is specific, while “Search Terms” is broader, covering non-ranking terms. For example, a domain with 10,000 keywords is a PBN powerhouse. In Domain Hunter Gatherer (DHG), Keywords identify content-rich domains. In 2025, Keywords drive strategies in AI-powered search, per Semrush’s insights. Compared to Rank, Keywords focus on volume, not position. SEO professionals use Keywords to select domains for content-driven SEO, boosting rankings. This metric fuels targeted content and link-building strategies. Expand keywords with Domain Hunter Gatherer!