If you are reading this, you already know the value of PBN. This article will give you some advice regarding PBN deindexation. This advice will avoid your PBN from being delisted by Google. You have to remember that Google is always on lookout for people who want to gain competitive advantage. Don’t think that because you already got into the PBN bandwagon, you are free and clear.
Google knows that people used these techniques to gain a competitive advantage in their rankings. Google is adamant in making sure that people play by the rules. Unfortunately, some people end up in doing some of the listed below and they end up wasting all their money, time, effort, and energy they put in their private blog network.
If you want to make sure that your PBN will last in Google, pay attention to the following, these are the things that you should not do:
1) Sell links
Regardless of where you sell links, you will be found out. A lot of people make money by selling links. It is not a good idea to put up a PBN just to sell links because you will be found out.
Basically, you did nothing wrong, it is the person who bought the link who has been busted by Google. Google then track all their backward foot print which leads to you. If you are going to make a PBN, do it for your own purposes. Do it for your website.
Settling for poor content quality
It is not good to use spam content or barely readable content to populate the blogs making up your PBN. An investment to a high quality content can go a long way. Although your network will probably survive automated scanning by Google, it will probably not survive a manual review.
Google either uses software or human staff to review suspicious link. If you are unlucky and you get a manual review, make sure that the blogs in your network can survive. The content should not only be original but is also intended to be understood by human.
2) Hosting multiple domains in the same IP address
You know you are being lazy when you got dinged by Google because of this reason. It is easy to think that all the websites hosted in the same address are owned or controlled by the same person. Don’t make Google’s job easier than it already is. At least randomize the pacing of your domain names using different IP addresses in the same server cluster. If you are using the same hosting account, at least insist in using different IP addresses.
3) Having the same registration info for multiple domains
Even if you are using IP addresses, you can still get penalized by Google for running a PBN. Why? Because you got lazy and just copied and pasted the same registration information for all your domain names.
You need to step into Google’s shoes. What would they be looking for? What kind of patterns would they be suspicious of? Recycling the same registration information among multiple domains looks fishy.
4) Hosting with SEO-hosting companies
If you come across SEO-companies that primarily that primarily works to host SEO purposes. Run far away. Those companies are relatively few and it is easy for Google to flag their IP address range. The moment this happens is the moment you put a target on your back. It is only matter of time until Google catches you and penalizes you. You are making it easier for Google to track you down by hosting with companies that specialize in SEO-hosting.
5) Being vocal about owning a PBN online
People that you come across in online marketing forms are competitors. It is in their best interest to turn you in to Google. Google has a reporting system. If you are bragging that you have PBN system, don’t be surprised if you get a manual review from Google. You can survive a manual review if your site looks natural and contain human-readable information.
6) Blocking crawlers in robots.txt and not at a webserver level
If you are going to use robots.txt, make sure that you will use it at a webserver level. This means that you are blocking crawlers in a total basis. If not, this is going to be a red flag. Even if it just one factor, this will be a disadvantage as far as Google is concerned. You might be sending out the wrong signals to Google by using robots.txt improperly.
7) Use a domain that already had a penalty
This mistake happens to a lot of online publishers. They get excited to a domain that has a lot of backlinks. They didn’t know that it was used for spams before. Be very meticulous about the backlink foot print of the expired domain you are going to buy. If it has a lot of porno or pharma backlinks then it must be a spammed domain. Don’t waste your 10 bucks buying that domains.
8) Not linking up to other useful site
Before, Google rolled out an update called Hilltop. Hilltop gives pages that link to recognized, high quality authoritative sources a slight advantage. When you link out to highly useful websites that are universally recognized as authority websites, you make those pages look good and more natural. That is how natural domains link out, they link to useful websites. Don’t just link out into your target websites, also link to authority websites to make it look natural.
9) Not mixing up anchor texts in links from your PBN
If you are going to link on your main website, make sure that you mix up the anchor text. If you are just linking in one, solitary way, your PBN may get penalized. What are the chances of natural websites linking to you in the exact same way? The chances are absolutely zero.
10) Not using different domain registrars
It is not enough to mix up IP address and host in different hosting companies, you also have to use different domain registrars. You have to make sure you make it harder for Google to track you down. Unfortunately, using the same domain registrar for hundreds of your domains is a dead giveaway.
Some simple tips on how to pass a manual review
Google does a manual review every once in a while, especially if someone reported you. How do you pass a manual review?
Use unique contact information
When a human being instead of a software robot goes to your blog, make sure that they get an actual unique contact information. Each contact information in each blog should be formatted and presented differently. Don’t make it seem that you just copied and pasted the same contact information. Your contact information must not scream out “fake”. You cannot show your real identity but don’t make it obvious.
Include a disclaimer