Anchor Text

Anchor Text is the clickable text in a hyperlink, critical for SEO as it signals the linked page’s content to search engines. Optimized anchors, like “best SEO tools,” boost relevance. The synonym “Link Text” is interchangeable, while “Hyperlink Text” is more technical, emphasizing the HTML structure. For instance, using “SEO services” as anchor text for a PBN link can improve rankings for that term. In Domain Hunter Gatherer (DHG), analyzing anchor text via integrated tools ensures domain quality. In 2025, diverse, natural anchor text is vital to avoid over-optimization penalties. Compared to generic anchors like “click here,” keyword-rich ones drive better SEO. SEO professionals craft anchor text strategies to enhance link profiles, balancing exact and partial matches. This term is key in link-building, as anchors shape search performance. Optimize links with Domain Hunter Gatherer!