NoFollow Link

A NoFollow Link is a hyperlink with a rel=”nofollow” attribute, instructing search engines not to pass link juice or SEO authority to the linked page. It’s common in user-generated content. The synonym “Non-Follow Link” is technical, while “Non-Ranking Link” highlights its lack of ranking impact, a specific term. For example, a NoFollow link from a blog comment drives traffic but not SEO. In Domain Hunter Gatherer (DHG), filtering out NoFollow-heavy domains ensures SEO value. In 2025, NoFollow links contribute to a natural link profile but don’t directly boost rankings. Compared to DoFollow links, they’re less valuable for SEO but safer for diversity. SEO professionals balance NoFollow links to mimic organic patterns, avoiding penalties. This term is key in link-building, as it shapes strategy and expectations. Build balanced links with Domain Hunter Gatherer!