Paid Search Traffic

Paid Search Traffic, in Semrush’s 2025 metrics, estimates a domain’s monthly visits from paid search ads, reflecting advertising investment and keyword competitiveness. Higher traffic signals stronger ad performance. The synonym “PPC Traffic” is specific, while “Ad-Driven Visits” is broader, less technical. For example, a domain with 20,000 paid visits targets high-value keywords for PBNs. In Domain Hunter Gatherer (DHG), this metric identifies domains with strong ad profiles. In 2025, Paid Search Traffic informs strategies in competitive, AI-driven markets. Compared to Organic Search Traffic, it focuses on paid sources. SEO professionals use Paid Search Traffic to select domains for hybrid SEO-PPC strategies, optimizing campaigns. This metric enhances paid search impact. Optimize ads with Domain Hunter Gatherer!