{"id":268,"date":"2024-05-06T21:33:21","date_gmt":"2024-05-06T21:33:21","guid":{"rendered":"https:\/\/domainhuntergatherer.com\/guides\/?p=268"},"modified":"2024-10-03T09:45:50","modified_gmt":"2024-10-03T09:45:50","slug":"improve-seo-expired-domains","status":"publish","type":"post","link":"https:\/\/domainhuntergatherer.com\/guides\/improve-seo-expired-domains\/","title":{"rendered":"Improve your SEO with Expired Domains"},"content":{"rendered":"<p>Ranking high on search engines like Google can be quite a struggle, especially for new websites (that doesn&rsquo;t mean existing ones have it any easier) and that&rsquo;s why we use expired domains.<\/p>\n\n\n\n<p>Expired domains are previously owned website names that haven&rsquo;t been renewed and you can find the best ones through Domain Hunter Gatherer.&nbsp;<\/p>\n\n\n\n<p>Expired domains have been somewhat of a debated subject <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/authority-score\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>as<\/a> Google has proclaimed them to be of little use in modern SEO but this flies in the face of what real SEOs and Internet Marketers see everyday. The truth is there is little more beneficial than starting a project on a solid foundation of a quality aged domain.<\/p>\n\n\n\n<p>Expired domains have a built up history of content and <a class=\"glossaryLink cmtt_SEO &amp; Link-Building Concepts\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/link-profile\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">backlink profile<\/a> that will could really boost your website&rsquo;s SEO big time. How? Read on to find out more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-expired-domains-are-good-for-seo\"><strong>Why Expired Domains are good for SEO<\/strong><\/h2>\n\n\n\n<p>SEO is all about building trust and authority with search engines and expired domains come with pre-existing elements that boost this relationship. The following are the benefits of expired domains for SEO:<\/p>\n\n\n<div class=\"code-block code-block-1\" style=\"margin: 8px 0; clear: both;\">\n<p style=\"text-align:center;\"><a href=\"https:\/\/domainhuntergatherer.com\/member\/signup\/DHG-Pro-USD\" title=\"Use Coupon Guides10 for 10% off any subscription\"><img data-recalc-dims=\"1\" class=\"AdLeaderboard\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/domainhuntergatherer.com\/banners\/DHG-ad-banner.jpeg?resize=728%2C90\" alt=\"Find Expired Domains\" width=\"728\" height=\"90\"\/><\/a><\/p><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-established-backlink-profile\"><strong>Established Backlink Profile<\/strong><\/h3>\n\n\n\n<p>When you grab an <a class=\"glossaryLink cmtt_General&nbsp;Domaining&nbsp;Terms\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/expired-domain\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">expired domain<\/a>, you also get its <a class=\"glossaryLink cmtt_SEO &amp; Link-Building Concepts\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/link-profile\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">backlink profile<\/a>.&nbsp;<\/p>\n\n\n\n<p>But hold up, what are <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/links-3\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">backlinks<\/a> anyway? They&rsquo;re <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/links-3\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>links<\/a> from other websites that point back to yours, and they&rsquo;re a big deal for search engines<\/p>\n\n\n\n<p>If you&rsquo;re lucky, you could <a href=\"https:\/\/domainhuntergatherer.com\/guides\/find-expired-domains-with-authority-links\/\">get links from reputable sites<\/a> without lifting a finger.&nbsp;<\/p>\n\n\n\n<p>And guess what? Search engines see those <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/links-3\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">backlinks<\/a> <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/authority-score\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>as<\/a> a sign that your site is legit and trustworthy, which can bump up your ranking in <a class=\"glossaryLink cmtt_SEO &amp; Link-Building Concepts\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/serp-search-engine-results-page\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">search results<\/a>. Servya&rsquo;s <a href=\"https:\/\/servya.com\/backlink_list_downloader\">online backlink checker <\/a>tool can quickly show the <a class=\"glossaryLink cmtt_SEO &amp; Link-Building Concepts\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/link-profile\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">backlink profile<\/a> of any domain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-aged-domain-trust\"><strong>Aged Domain Trust<\/strong><\/h3>\n\n\n\n<p>You&rsquo;ve probably heard the phrase, &ldquo;Respect your elders&rdquo; before. Well, search engines might feel the same way about expired domains.<\/p>\n\n\n\n<p>The <a class=\"glossaryLink cmtt_General&nbsp;Domaining&nbsp;Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/age\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>age<\/a> of a domain can play a role in how search engines see its trustworthiness.<\/p>\n\n\n\n<p>Some SEO experts believe that older domains get a little extra love from search engines. So when you get an <a class=\"glossaryLink cmtt_General&nbsp;Domaining&nbsp;Terms\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/expired-domain\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">expired domain<\/a>, you could boost your SEO efforts.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-targeted-traffic\"><strong>Targeted Traffic<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"563\" src=\"https:\/\/i0.wp.com\/domainhuntergatherer.com\/guides\/wp-content\/uploads\/2024\/05\/targeted-traffic.png?resize=750%2C563&#038;ssl=1\" alt=\"\" class=\"wp-image-271\" style=\"width:340px;height:auto\" srcset=\"https:\/\/i0.wp.com\/domainhuntergatherer.com\/guides\/wp-content\/uploads\/2024\/05\/targeted-traffic.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/domainhuntergatherer.com\/guides\/wp-content\/uploads\/2024\/05\/targeted-traffic.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/domainhuntergatherer.com\/guides\/wp-content\/uploads\/2024\/05\/targeted-traffic.png?resize=768%2C576&amp;ssl=1 768w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\"\/><\/figure><\/div>\n\n\n<p>What if you bought an <a class=\"glossaryLink cmtt_General&nbsp;Domaining&nbsp;Terms\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/expired-domain\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">expired domain<\/a>, and suddenly, visitors start flocking to your site? Is it possible?&nbsp;<\/p>\n\n\n\n<p>Yes. some expired domains come with established <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/traffic\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>traffic<\/a>.&nbsp; People were already visiting the site before it expired, and now they&rsquo;re finding their way to your doorstep.<\/p>\n\n\n\n<p>Some domains at auction can be purchased with existing <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/traffic\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>traffic<\/a>, so Domain Hunter Gatherer&rsquo;s <a href=\"https:\/\/domainhuntergatherer.com\/domain-auction-hunter\">Domain Auction Hunter<\/a> tools are ideal for this purpose. <\/p>\n\n\n\n<p>One ranking factor for search engines is existing <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/traffic\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>traffic<\/a> so this is another factor that can also help out the SEO of a domain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-branding-and-brand-authority\"><strong>Branding and Brand Authority<\/strong><\/h3>\n\n\n\n<p>When people see a domain that matches your brand name, they&rsquo;re more likely to trust you. It&rsquo;s like seeing a familiar face in a crowd of strangers.<\/p>\n\n\n\n<p>So by using an <a class=\"glossaryLink cmtt_General&nbsp;Domaining&nbsp;Terms\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/expired-domain\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">expired domain<\/a> with a relevant brand name, you&rsquo;re not just building a website&mdash;you&rsquo;re building a reputation.<\/p>\n\n\n\n<p>With Domain Hunter Gatherer&rsquo;s <a href=\"https:\/\/domainhuntergatherer.com\/expired-domain-hunter\">Expired Domain Finder tools<\/a> you can quickly search a database of 10s of millions of available domains based on any keyword you want.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-expired-domains-to-boost-seo\"><strong>How to Use Expired Domains to Boost SEO<\/strong><\/h2>\n\n\n\n<p>We have talked about how to <a href=\"https:\/\/domainhuntergatherer.com\/guides\/5-ways-to-monetize-aged-domains\/\">monetize expired domains <\/a>in the past but we will cover some of the more popular ways below:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-301-redirects\"><strong>301 Redirects<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/i0.wp.com\/domainhuntergatherer.com\/guides\/wp-content\/uploads\/2024\/05\/301-redirect-expired-domain.webp?resize=750%2C750&#038;ssl=1\" alt=\"301 redirect an expired domain for SEO\" class=\"wp-image-272\" style=\"width:366px;height:auto\" srcset=\"https:\/\/i0.wp.com\/domainhuntergatherer.com\/guides\/wp-content\/uploads\/2024\/05\/301-redirect-expired-domain.webp?w=860&amp;ssl=1 860w, https:\/\/i0.wp.com\/domainhuntergatherer.com\/guides\/wp-content\/uploads\/2024\/05\/301-redirect-expired-domain.webp?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/domainhuntergatherer.com\/guides\/wp-content\/uploads\/2024\/05\/301-redirect-expired-domain.webp?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/domainhuntergatherer.com\/guides\/wp-content\/uploads\/2024\/05\/301-redirect-expired-domain.webp?resize=768%2C768&amp;ssl=1 768w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\"\/><\/figure><\/div>\n\n\n<p>A 301 redirect is a permanent redirection code that tells search engines and visitors that a web page has been permanently moved to a new location.&nbsp;<\/p>\n\n\n\n<p>It&rsquo;s kinda like moving to a new house. You&rsquo;d want to make sure all your mail is forwarded to the new address so you fill out a change of address form either online or at the local post office.<\/p>\n\n\n\n<p>By properly redirecting the <a class=\"glossaryLink cmtt_General&nbsp;Domaining&nbsp;Terms\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/expired-domain\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">expired domain<\/a>, you transfer the SEO value (<a class=\"glossaryLink cmtt_SEO &amp; Link-Building Concepts\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/link-juice\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">link juice<\/a>) from its <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/links-3\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">backlinks<\/a> to your existing website. You&rsquo;ll improve your ranking for relevant <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/keywords\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>keywords<\/a> on search engines.&nbsp;<\/p>\n\n\n\n<p>Anyone trying to visit the old domain will also end up at your new website instead. The <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/traffic\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>traffic<\/a> will keep coming and you won&rsquo;t miss out on any visitors or potential customers.&nbsp;<\/p>\n\n\n\n<p>These steps will help you leverage 301 redirects with expired domains:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Find an <a class=\"glossaryLink cmtt_General&nbsp;Domaining&nbsp;Terms\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/expired-domain\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">expired domain<\/a> with a strong <a class=\"glossaryLink cmtt_SEO &amp; Link-Building Concepts\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/link-profile\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">backlink profile<\/a> relevant to your existing website&rsquo;s niche. Use a tool like Domain Hunter Gatherer (DHG) to search for domains looking out for <a href=\"https:\/\/domainhuntergatherer.com\/guides\/what-makes-for-a-good-aged-domain\/\">what makes a good expired domain<\/a>.<\/li>\n\n\n\n<li>Once you&rsquo;ve got your <a class=\"glossaryLink cmtt_General&nbsp;Domaining&nbsp;Terms\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/expired-domain\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">expired domain<\/a>, it&rsquo;s time to set up the redirect. Most domain registrars offer tools or instructions for configuring 301 redirects to a different domain<\/li>\n\n\n\n<li>After you&rsquo;ve set up the redirect, use tools like Google Search Console to monitor how search engines handle the transition. It can take some time for the full SEO value to transfer from the old domain to your new website but direct <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/traffic\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>traffic<\/a> should be more instantly noticeable.<\/li>\n<\/ol><h3 class=\"wp-block-heading\" id=\"h-rebuilding-existing-content\"><strong>Rebuilding Existing Content<\/strong><\/h3>\n\n\n\n<p>Expired domains may still have valuable content related to your niche.&nbsp;<\/p>\n\n\n\n<p>It might be outdated or incomplete, but with a little polishing, you can build something even better. Plus, you inherit the potential SEO value of the existing content and <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/links-3\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">backlinks<\/a>.<\/p>\n\n\n\n<p>Rebuilding existing content is also faster and cheaper than starting from scratch, providing you have a legal right to use the content.<\/p>\n\n\n\n<p>Here&rsquo;s how to rebuild existing content on expired domains:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Take a good look at the existing content. This can be seen on the <a href=\"https:\/\/web.archive.org\">wayback machine<\/a>.<\/li>\n\n\n\n<li>Once you&rsquo;ve sifted through everything, update any outdated info with fresh information, visuals, and internal linking to the right pages on your website.&nbsp;<\/li>\n\n\n\n<li>Add some fresh content too. There could be topics that haven&rsquo;t been covered yet or some new insights you can share with your audience.<\/li>\n\n\n\n<li>Make sure all the revamped content has a consistent voice and tone with your brand. You want everything to feel cohesive and on-brand.<\/li>\n<\/ol><p>The above process could be sped up with a website recovery tool such <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/authority-score\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>as<\/a> <a href=\"https:\/\/domainhuntergatherer.com\/DomRecovery\">DomRecovery <\/a>but often it is better to start with a template you are comfortable with and then bringing the existing content into the new theme. This approach makes future advancement of the content (perhaps selling guest posts) easier than purely sticking with the original design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-building-a-niche-website\"><strong>Building a Niche Website<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/i0.wp.com\/domainhuntergatherer.com\/guides\/wp-content\/uploads\/2024\/05\/build-niche-website.webp?resize=750%2C750&#038;ssl=1\" alt=\"\" class=\"wp-image-274\" style=\"width:365px;height:auto\" srcset=\"https:\/\/i0.wp.com\/domainhuntergatherer.com\/guides\/wp-content\/uploads\/2024\/05\/build-niche-website.webp?w=860&amp;ssl=1 860w, https:\/\/i0.wp.com\/domainhuntergatherer.com\/guides\/wp-content\/uploads\/2024\/05\/build-niche-website.webp?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/domainhuntergatherer.com\/guides\/wp-content\/uploads\/2024\/05\/build-niche-website.webp?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/domainhuntergatherer.com\/guides\/wp-content\/uploads\/2024\/05\/build-niche-website.webp?resize=768%2C768&amp;ssl=1 768w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\"\/><\/figure><\/div>\n\n\n<p>Expired domains can help you start a sub-niche within your own niche to boost your SEO.&nbsp;<\/p>\n\n\n\n<p>A niche website lets you connect with a smaller, more focused audience interested in your content. You can also target more specific <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/keywords\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>keywords<\/a> within your niche to get more visitor to your website.&nbsp;<\/p>\n\n\n\n<p>You still need to the content on your niche site up to date and relevant. After all, nobody wants to hang out in a stale corner of the internet.<\/p>\n\n\n\n<p>The following steps will help you build a niche website using expired domains:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Research and identify a sub-niche within your broader niche that can benefit from a dedicated website.<\/li>\n\n\n\n<li>Find an <a class=\"glossaryLink cmtt_General&nbsp;Domaining&nbsp;Terms\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/expired-domain\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">expired domain<\/a> using Domain Hunter Gatherer (DHG) with a name and <a class=\"glossaryLink cmtt_SEO &amp; Link-Building Concepts\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/link-profile\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">backlink profile<\/a> relevant to the chosen sub-niche.<\/li>\n\n\n\n<li>Now comes the fun part &ndash; creating content that speaks directly to your niche audience. These days there are a lot of options for having it written for you or by utilising AI. Do try to keep the majority of the main content, at least, human written.<\/li>\n\n\n\n<li>To tie everything together, make sure to link your niche website with your main one in a non obvious way. Linking from the most keyword relevant page(s) of your website may even be better than slapping an obvious link from the homepage to your money site.<\/li>\n<\/ol><h3 class=\"wp-block-heading\" id=\"h-private-blog-networks-pbns-for-seo\"><strong>Private Blog Networks (PBNs) for SEO<\/strong><\/h3>\n\n\n\n<p>At some point of using expired domains to boost your SEO, you may come across Private Blog Networks (PBNs).<\/p>\n\n\n\n<p>A Private <a class=\"glossaryLink cmtt_SEO &amp; Link-Building Concepts\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/private-blog-network-pbn\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Blog Network<\/a> is simply a group of websites that you control. Generally there will be some linking from the <a class=\"glossaryLink cmtt_SEO &amp; Link-Building Concepts\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/private-blog-network-pbn\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>PBN<\/a> websites and a main money website with a view to improve the rankings of the money site. It is never a good idea to interlink the different sites in the <a class=\"glossaryLink cmtt_SEO &amp; Link-Building Concepts\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/private-blog-network-pbn\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>PBN<\/a> or from the money site to the <a class=\"glossaryLink cmtt_SEO &amp; Link-Building Concepts\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/private-blog-network-pbn\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>PBN<\/a>, it should be a one way street.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-twentytwentyone-image-frame\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"272\" src=\"https:\/\/i0.wp.com\/domainhuntergatherer.com\/guides\/wp-content\/uploads\/2024\/05\/Private-Blog-Network-PBN-SEO.webp?resize=750%2C272&#038;ssl=1\" alt=\"Private Blog Network for SEO\" class=\"wp-image-275\" srcset=\"https:\/\/i0.wp.com\/domainhuntergatherer.com\/guides\/wp-content\/uploads\/2024\/05\/Private-Blog-Network-PBN-SEO.webp?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/domainhuntergatherer.com\/guides\/wp-content\/uploads\/2024\/05\/Private-Blog-Network-PBN-SEO.webp?resize=300%2C109&amp;ssl=1 300w, https:\/\/i0.wp.com\/domainhuntergatherer.com\/guides\/wp-content\/uploads\/2024\/05\/Private-Blog-Network-PBN-SEO.webp?resize=768%2C278&amp;ssl=1 768w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\"\/><\/figure><p>PBNs can be risky if not taken seriously so it is important to ensure that you are <a href=\"https:\/\/domainhuntergatherer.com\/guides\/how-to-create-private-blog-network\/\">building a private blog network<\/a> <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/authority-score\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>as<\/a> safely <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/authority-score\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>as<\/a> possible. Our previous post on this topic is quite exhaustive so we do advise giving it a thorough read.<\/p>\n\n\n\n<p>PBNs are one of the most powerful aspects of expired domains. They don&rsquo;t have to cost the earth and can really pay dividends in future. A smart <a class=\"glossaryLink cmtt_SEO &amp; Link-Building Concepts\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/private-blog-network-pbn\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>PBN<\/a> owner would treat their PBNs like money sites in their own right, this can be a great way to improve returns on investment and will also give more legitimacy to the websites in your network.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-find-the-best-expired-domains-for-seo\">Find the Best Expired Domains for SEO<\/h2>\n\n\n\n<p>Before grabbing that <a class=\"glossaryLink cmtt_General&nbsp;Domaining&nbsp;Terms\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/expired-domain\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">expired domain<\/a> you just found, make sure it has a clean <a class=\"glossaryLink cmtt_SEO &amp; Link-Building Concepts\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/link-profile\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">backlink profile<\/a> and content history. You don&rsquo;t want to bring in any obviously spammed domains <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/authority-score\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>as<\/a> that could devalue your work and reduce results.<\/p>\n\n\n\n<p>Luckily there are ways to know how good an <a class=\"glossaryLink cmtt_General&nbsp;Domaining&nbsp;Terms\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/expired-domain\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">expired domain<\/a> is before purchasing. <\/p>\n\n\n\n<p>Follow this guide on <a href=\"https:\/\/domainhuntergatherer.com\/guides\/what-makes-for-a-good-aged-domain\/\">what makes a good expired domain<\/a> to see how to easily find the best expired domains.<\/p>\n\n\n<div class=\"code-block code-block-1\" style=\"margin: 8px 0; clear: both;\">\n<p style=\"text-align:center;\"><a href=\"https:\/\/domainhuntergatherer.com\/member\/signup\/DHG-Pro-USD\" title=\"Use Coupon Guides10 for 10% off any subscription\"><img data-recalc-dims=\"1\" class=\"AdLeaderboard\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/domainhuntergatherer.com\/banners\/DHG-ad-banner.jpeg?resize=728%2C90\" alt=\"Find Expired Domains\" width=\"728\" height=\"90\"\/><\/a><\/p><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-domain-hunter-gatherer-dhg\"><strong>Domain Hunter Gatherer (DHG)<\/strong><\/h3>\n\n\n\n<p>Domain Hunter Gatherer is one of the most extensive tools to find expired and aged domains online. It has more tools than anything else in it&rsquo;s class:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Crawl websites in any niche to find available domains they link to<\/li>\n\n\n\n<li>Searching to find expired domains with <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/links-3\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>links<\/a> from ranking pages<\/li>\n\n\n\n<li>Search <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/keywords\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Keywords<\/a> for brandable domains<\/li>\n\n\n\n<li>Search domain auctions for premium domains<\/li>\n\n\n\n<li>Multi threaded for fastest results<\/li>\n\n\n\n<li>Domain stats (<a class=\"glossaryLink cmtt_Software Settings Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/moz\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>Moz<\/a> and <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/majestic-stats\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">Majestic stats<\/a> via <a class=\"glossaryLink cmtt_Software Settings Terms\" href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/domdetailer\/\" data-mobile-support=\"0\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">DomDetailer<\/a> credits)<\/li>\n\n\n\n<li>much more<\/li>\n<\/ul><p>DHG offers one of a kind real-time searching and crawling capabilities. You can access recently expired domains right at your fingertips without waiting for new lists or sifting through outdated ones.<\/p>\n\n\n\n<p>With DHG, you are not just searching the same database of domains <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/authority-score\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>as<\/a> everyone else, <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/authority-score\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>as<\/a> with other service, you are able to find domains with <a class=\"glossaryLink cmtt_Domain Stats&nbsp;&amp;&nbsp;Metrics Terms\"  href=\"https:\/\/domainhuntergatherer.com\/guides\/glossary\/links-3\/\"  data-mobile-support=\"0\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>links<\/a> from specific website in your niche and so much more.<\/p>\n\n\n\n<p>DHG also comes with built-in analytics to help you make smart decisions. You&rsquo;ll find all the important info you need to assess a domain&rsquo;s SEO potential, like backlink profiles, historical data, and even potential spam indicators.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ranking high on search engines like Google can be quite a struggle, especially for new websites (that doesn&rsquo;t mean existing ones have it any easier) and that&rsquo;s why we use expired domains. Expired domains are previously owned website names that haven&rsquo;t been renewed and you can find the best ones through Domain Hunter Gatherer.&nbsp; Expired&hellip; <a class=\"more-link\" href=\"https:\/\/domainhuntergatherer.com\/guides\/improve-seo-expired-domains\/\">Continue reading <span class=\"screen-reader-text\">Improve your SEO with Expired Domains<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[91],"tags":[15,66,67,5,68,69],"class_list":["post-268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge","tag-expired-domain-seo","tag-expired-domains-seo","tag-improve-seo-expired-domain","tag-pbn","tag-pbns","tag-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Improve your SEO with Expired Domains - Domain Hunting Guides<\/title>\n<meta name=\"description\" content=\"Did you know expired domains can improve your website\u2019s SEO? 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