{"id":676,"date":"2025-04-21T22:33:40","date_gmt":"2025-04-21T22:33:40","guid":{"rendered":"https:\/\/domainhuntergatherer.com\/guides\/glossary\/url-rating\/"},"modified":"2026-09-27T12:02:56","modified_gmt":"2026-09-27T12:02:56","slug":"url-rating","status":"publish","type":"glossary","link":"https:\/\/domainhuntergatherer.com\/guides\/glossary\/url-rating\/","title":{"rendered":"URL Rating [UR]"},"content":{"rendered":"

URL Rating (UR) is an Ahrefs metric (0-100 scale) measuring a specific page\u2019s backlink strength, based on link quantity and quality, vital for 2025 SEO. Higher UR indicates stronger authority. The synonym \u201cPage Strength\u201d is clear, while \u201cURL Authority\u201d is broader, covering non-Ahrefs metrics. For example, a UR of 50 on a blog post makes it a potent PBN link. In Domain Hunter Gatherer (DHG), UR filters pages for targeted link-building. In 2025, UR guides page-level SEO in competitive niches. Compared to Domain Rating, UR focuses on individual pages. SEO professionals prioritize high-UR pages to maximize link juice, boosting rankings. URL Rating enhances precise link-building strategies. Optimize pages with Domain Hunter Gatherer!<\/p>\n","protected":false},"excerpt":{"rendered":"

Ahrefs metric measuring a page\u2019s backlink strength in 2025.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"footnotes":""},"glossary-categories":[112],"glossary-tags":[134,133,236,132,306],"glossary-languages":[],"class_list":["post-676","glossary","type-glossary","status-publish","hentry","glossary-categories-domain-stats-metrics-terms","glossary-tags-backlinks","glossary-tags-domain-hunting","glossary-tags-link-building-2","glossary-tags-seo","glossary-tags-url-rating"],"post_title":"URL Rating","post_content":"

URL Rating (UR) is an Ahrefs metric (0-100 scale) measuring a specific page\u2019s backlink strength, based on link quantity and quality, vital for 2025 SEO. Higher UR indicates stronger authority. The synonym \u201cPage Strength\u201d is clear, while \u201cURL Authority\u201d is broader, covering non-Ahrefs metrics. For example, a UR of 50 on a blog post makes it a potent PBN link. In Domain Hunter Gatherer (DHG), UR filters pages for targeted link-building. In 2025, UR guides page-level SEO in competitive niches. Compared to Domain Rating, UR focuses on individual pages. SEO professionals prioritize high-UR pages to maximize link juice, boosting rankings. URL Rating enhances precise link-building strategies. 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