{"id":293,"date":"2018-11-27T23:19:45","date_gmt":"2018-11-27T23:19:45","guid":{"rendered":"https:\/\/domainhuntergatherer.com\/blog\/?p=293"},"modified":"2018-11-27T23:25:37","modified_gmt":"2018-11-27T23:25:37","slug":"could-a-multiple-domain-strategy-be-better-than-a-pbn","status":"publish","type":"post","link":"https:\/\/domainhuntergatherer.com\/blog\/could-a-multiple-domain-strategy-be-better-than-a-pbn\/","title":{"rendered":"Could a “Multiple Domain” strategy be better than a PBN?"},"content":{"rendered":"

In the world of digital marketing, strong traffic figures count for everything. Given that Google is still the number one tool used by consumers on desktop and mobile, finding a way to rank highly on this platform is vital. Could a Multiple Domain SEO strategy be the answer to your prayers?<\/p>\n

If you are planning to use multiple domains as part of your SEO tactics, it\u2019s likely that you\u2019ll also be considering PBNs<\/a> – or thinking about whether to replace it with the multiple domain strategy. So, which is the best option for the sake of your online ambitions? Let\u2019s find out.<\/p>\n

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What Are Multiple Domains & PBNs?<\/b><\/h2>\n

Multiple domains and PBNs can both be categorised as tools that are used to help boost the SEO ranking of the main website when you want to direct the traffic. Before thinking about which could be best for your business, it\u2019s important to gain a little insight into both.<\/p>\n

Multiple Domains:<\/strong><\/h3>\n

The Multiple Domain Strategy is an alternative to having a single money site with your own PBN propping it up in the search engines. It is instead based around having a group of money websites to dominate the first page. This is achieved by building out many sites around some closely related but slightly different keywords so you are holding many of the ranks for your desired group of keywords.<\/p>\n

If you control multiple websites all in one niche you can essentially control your corner of your niche.<\/p>\n

PBNs:<\/strong><\/h3>\n

PBN is an acronym that stands for Private Blog Network. It is a network of websites or accounts on blogging sites that serve as a supportive network for your primary \u2018money making\u2019 site. PBNs are a very hot commodity these days because they can be used for improving the rankings of your money site without having to pay other webmasters or spend large amounts of time on outreach.<\/p>\n

A PBN is usually a network of websites built upon purchase expired domains with some basic content from your niche with few outbound links, at least 1 of which would be pointing directly at your money site.<\/p>\n

This is done to imitate a group of “real” websites that are giving their backing to your money website. The biggest part of SEO is ensuring your link profile is better than the competition so having control over a legion of websites allows you to force your money site up the search rankings.<\/p>\n

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The Pros & Cons Of PBNs & Multiple Domains<\/b><\/h2>\n

No digital marketing strategy is perfect or without potential downsides; if it were, everyone would be using that single idea in favour of anything else on the market. With this in mind, it\u2019s imperative that you take the time to acknowledge and appreciate the pros and cons of any proposed strategy.<\/p>\n

Multiple Domains:<\/strong><\/h3>\n

Multiple domains are often used by bigger businesses that may use separate domains for different parts of the business or portions of a niche. For example, a cheese retailer may run multiple website specialising in different regional cheeses. By running the business this way you may stand a better chance to rank for some of the more specific keywords while still casting the net wide<\/p>\n

Essentially, multiple domains are used to help the brand or business as a whole perform well on the SERPs (search engine results page). When done right, all sites should rank on the first page of the search term. Moreover, this is a long-term strategy, which means the results can and should last.<\/p>\n

The multiple domain strategy allows you to dominate a keyword and target unique demographics by having different websites you own aimed at varying sub-niches or even regions. It can also help with link equity<\/a>(authority).<\/p>\n

There are a few issues with multiple domains, not least the running costs. If you\u2019re planning to see all of your sites gain success, the budget will need to be split across them all. This isn\u2019t necessarily the case with PBN sites, where you simply need them to aid the target site. Building microsites will take time too.<\/p>\n

Still, the multiple domains route is one that very few owners use, which enables you to see fantastic results due to the lack of competition. Using expired domains found by an expired domain finding tool<\/a> such as Domain Hunter Gatherer Pro<\/a> can help to boost the ranking abilities of your website right out of the gate.<\/p>\n

Multiple domains aren\u2019t for everyone while they cannot be considered to be a quick fix solution either. Under the right circumstances, though, the overall impact for the brand can be telling.<\/p>\n

Pros of a multiple domain strategy:<\/i><\/b><\/h4>\n